Browsing Bộ môn Quản trị truyền thông by Title

Now showing items 1-20 of 27

    • Báo chí truyền thông - Những góc tiếp cận 

      TS. Trần, Bá Dung (NXB Thông tin và Truyền thông, 2022)

    • Bốn học thuyết truyền thông 

      S. Siebert, Fred; Peterson, Theodore; Schramm, Wilbur (Nhà xuất bản Tri thức, 2013)
      Bốn học thuyết truyền thông đã xác định các loại hình mà báo chí thế giới phương Tây có: Thuyết Độc đoán hình thành từ các thế kỉ mà chế độ độc tài về chính trị cầm quyền từ thời Plato đến Machiavelli; Thuyết Tự do hình ...

    • Digital signage broadcasting : content management and distribution techniques 

      Lundström, Lars-Ingemar (Focal Press is an imprint of Elsevier, 2008)
      This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband ...

    • Film directing shot by shot : visualizing from concept to screen 

      Katz, Steven D. (Michael Wiese Productions in conjunction with Focal Press, 1991)

    • Film production management 

      Clevé, Bastian (Elsevier Inc., 2006)
      Film production management will tell you in step-by-step detail how to produce a screenplay and get it onto the big screen. Whether you are an aspiring or seasoned film professional, this book will be an indispensable ...

    • Improving your project management skills 

      Richman, Larry L. (AMACOM, 2012)

    • Media now : understanding media, culture, and technology 

      Traubhaar, Joseph D.; LaRose, Robert; Davenport, Lucinda (Cengage Learning, 2012)
      This book empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you ...

    • Media programming : strategies and practices 

      Eastman, Susan Tyler; Ferguson, Douglas A. (Cengage Learning, 2013)
      Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations ...

    • Producing and directing the short film and video 

      Rea, Peter W.; Irving, David K. (Focal Press, 2010)
      The book clearly illustrates all of the steps involved in preproduction, production, postproduction, and distribution. Its unique two-fold approach looks at filmmaking from the perspectives of both producer and director, ...

    • Producing for TV and new media : a real-world approach for producers 

      Kellison, Cathrine (Focal Press, 2009)
      This new edition now covers striking developments in new media, delivery systems, the expansion of the global marketplace of media content.

    • Programming for TV, radio, and the Internet : strategy, development, and evaluation 

      Perebinossoff, Philippe; Gross, Brian; Gross, Lynne S. (Focal Press, 2005)
      Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience ...

    • Quy trình sản xuất chương trình phát thanh đài tiếng nói nhân dân TP, HCM - VOH 

      Nguyễn, Hoàng Nam

    • Radio production 

      McLeish, Robert (Elsevier Inc., 2005)
      This book is a complete working handbook that provides comprehensive information on every aspect of producing radio programmes to a professional standard. Aimed at students, technical issues are explained in simple terms.

    • Ratings analysis : the theory and practice of audience research 

      Webster, James G.; Phalen, Patricia F.; Lichty, Lawrence Wilson (Lawrence Erlbaum Associates, Inc., 2006)

    • Selling today : creating customer value 

      Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael (Prentice Hall, 2012)

    • Selling today : partnering to create value 

      Manning, Gerald L.; Ahearne, Michael; Reece, Barry L.; Goyal, Anita (Pearson, 2014)
      This book helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest ...

    • Sound for film and television 

      Holman, Tomlinson (Focal Press, 2010)
      This book provides a thorough introduction to the fascinating field of recording, editing, mixing, and exhibiting film and television sound. It strikes a fine balance between aesthetic and technical content, combining ...

    • Teaching youth media : a critical guide to literacy, video production & social change 

      Goodman, Steven (Teachers College Press, 2003)
      This book explores the power of using media education to help urban teenagers develop their critical thinking and literacy skills. Describes the changes schools and after-school programs need to make in order to create a ...

    • Television production handbook 

      Zettl, Herbert (Thomas Wadsworth, 2006)

    • Television technology demystified : a non-technical guide 

      Todorović, Aleksandar Louis (Focal Press, 2006)
      Journalists, program producers, camera persons, editors, and other television professionals need to know how equipment works, which performance levels are achievable, how to evaluate the technical quality of picture and ...