Browsing Bộ môn Quản trị truyền thông by Issue Date
Now showing items 1-20 of 27
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Film directing shot by shot : visualizing from concept to screen
(Michael Wiese Productions in conjunction with Focal Press, 1991) -
The media equation : how people treat computers, television, and new media like real people and places
(CSLI Publications, 1996)Can human beings relate to computer or television programs in the same way they relate to other human beings? Based on numerous psychological studies, this book concludes that people not only can but do treat computers, ... -
Teaching youth media : a critical guide to literacy, video production & social change
(Teachers College Press, 2003)This book explores the power of using media education to help urban teenagers develop their critical thinking and literacy skills. Describes the changes schools and after-school programs need to make in order to create a ... -
Radio production
(Elsevier Inc., 2005)This book is a complete working handbook that provides comprehensive information on every aspect of producing radio programmes to a professional standard. Aimed at students, technical issues are explained in simple terms. -
Programming for TV, radio, and the Internet : strategy, development, and evaluation
(Focal Press, 2005)Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience ... -
Xã hội học báo chí
(Nxb. Trẻ, 2006)Xã Hội Học Báo Chí là một bộ phận của bộ môn xã hội học về truyền thông đại chúng. Cách tiếp cận xã hội học đối với báo chí nói riêng và với truyền thông đại chúng nói chung không có gì khác biệt lớn. Vì vậy, nội dung của ... -
Film production management
(Elsevier Inc., 2006)Film production management will tell you in step-by-step detail how to produce a screenplay and get it onto the big screen. Whether you are an aspiring or seasoned film professional, this book will be an indispensable ... -
Television technology demystified : a non-technical guide
(Focal Press, 2006)Journalists, program producers, camera persons, editors, and other television professionals need to know how equipment works, which performance levels are achievable, how to evaluate the technical quality of picture and ... -
Ratings analysis : the theory and practice of audience research
(Lawrence Erlbaum Associates, Inc., 2006) -
Television production handbook
(Thomas Wadsworth, 2006) -
The 30-second storyteller : the art and business of directing commercials
(Thomson Course Technology PTR, 2007) -
Digital signage broadcasting : content management and distribution techniques
(Focal Press is an imprint of Elsevier, 2008)This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband ... -
Producing for TV and new media : a real-world approach for producers
(Focal Press, 2009)This new edition now covers striking developments in new media, delivery systems, the expansion of the global marketplace of media content. -
The complete film production handbook
(Focal Press is an imprint of Elsevier, 2010)This book is for working film/TV professionals and students alike. If you're a line producer, production manager, production supervisor, assistant director or production coordinator--the book has everything you'll need ... -
Producing and directing the short film and video
(Focal Press, 2010)The book clearly illustrates all of the steps involved in preproduction, production, postproduction, and distribution. Its unique two-fold approach looks at filmmaking from the perspectives of both producer and director, ... -
Sound for film and television
(Focal Press, 2010)This book provides a thorough introduction to the fascinating field of recording, editing, mixing, and exhibiting film and television sound. It strikes a fine balance between aesthetic and technical content, combining ... -
The complete project management methodology and toolkit
(CRC Press, 2010)The book describes the Project PRISMTM Project Management Methodology, an innovative, matrix-based approach to conducting project management that introduces relevant concepts, practices, and tools in an effective project ... -
Media now : understanding media, culture, and technology
(Cengage Learning, 2012)This book empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you ... -
Selling today : creating customer value
(Prentice Hall, 2012) -
Improving your project management skills
(AMACOM, 2012)
