Ogilvy on advertising in the digital age

dc.contributor.author	Young, Mile
dc.date.issued	2018
dc.identifier.isbn	978-1-6355-7147-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8883
dc.description	531 p. : ill.
dc.description.abstract	"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future." Publisher's website.
dc.language.iso	en
dc.publisher	Bloomsbury
dc.subject	Advertising
dc.subject.other	Internet advertising
dc.subject.other	History
dc.title	Ogilvy on advertising in the digital age
dc.type	Book