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dc.contributor.authorYoung, Mile
dc.date.issued2018
dc.identifier.isbn978-1-6355-7147-9
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/8883
dc.description531 p. : ill.
dc.description.abstract"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future." Publisher's website.
dc.language.isoen
dc.publisherBloomsbury
dc.subjectAdvertising
dc.subject.otherInternet advertising
dc.subject.otherHistory
dc.titleOgilvy on advertising in the digital age
dc.typeBook


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