Strategic communications for nonprofit organization : seven steps to creating a successful plan

dc.contributor.author	Patterson, Sally J.
dc.contributor.author	Radtke, Janel M.
dc.date.issued	2009
dc.identifier.isbn	978-0-470-40122-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8799
dc.description	xiv, 274 p. : ill.
dc.description.abstract	This book supports nonprofits in using their resources most effectively. The Second edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
dc.language.iso	en
dc.publisher	John Wiley & Sons, Inc.
dc.subject	Communication in organizations
dc.subject.other	Strategic communications
dc.subject.other	Nonprofit organizations
dc.title	Strategic communications for nonprofit organization : seven steps to creating a successful plan
dc.type	Book
dc.description.version	2nd edition