The cultural dimension of global business

dc.contributor.author	Ferraro, Gary P.
dc.contributor.author	Briody, Elizabeth Kathleen
dc.date.issued	2013
dc.identifier.isbn	978020583559
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8595
dc.description	342 p. : ill.
dc.description.abstract	Upon completing this book readers will be able to: Understand the interaction between global business and culture; Discuss comparative values and cultural differences; Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena; Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing; Identify strategies for coping with culture shock.
dc.language.iso	en
dc.publisher	Routledge
dc.subject	Intercultural communication
dc.subject.other	Technical assistance
dc.subject.other	International business enterprises
dc.title	The cultural dimension of global business
dc.type	Book
dc.description.version	7th edition