dc.contributor.author | Ferraro, Gary P. | |
dc.contributor.author | Briody, Elizabeth Kathleen | |
dc.date.issued | 2013 | |
dc.identifier.isbn | 978020583559 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/8595 | |
dc.description | 342 p. : ill. | |
dc.description.abstract | Upon completing this book readers will be able to: Understand the interaction between global business and culture; Discuss comparative values and cultural differences; Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena; Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing; Identify strategies for coping with culture shock. | |
dc.language.iso | en | |
dc.publisher | Routledge | |
dc.subject | Intercultural communication | |
dc.subject.other | Technical assistance | |
dc.subject.other | International business enterprises | |
dc.title | The cultural dimension of global business | |
dc.type | Book | |
dc.description.version | 7th edition | |