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dc.contributor.authorFerraro, Gary P.
dc.contributor.authorBriody, Elizabeth Kathleen
dc.date.issued2013
dc.identifier.isbn978020583559
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/8595
dc.description342 p. : ill.
dc.description.abstractUpon completing this book readers will be able to: Understand the interaction between global business and culture; Discuss comparative values and cultural differences; Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena; Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing; Identify strategies for coping with culture shock.
dc.language.isoen
dc.publisherRoutledge
dc.subjectIntercultural communication
dc.subject.otherTechnical assistance
dc.subject.otherInternational business enterprises
dc.titleThe cultural dimension of global business
dc.typeBook
dc.description.version7th edition


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