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dc.contributor.authorKunc, Martin
dc.date.issued2019
dc.identifier.isbn9781118943694
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/8538
dc.descriptionxi, 375 p. : ill.
dc.description.abstractThis book combines strategy content with strategy process through the lenses of management science, masterfully defining the common ground that unites both fields. Each chapter starts with the perspective of a certain strategy problem, such as competition, but continues with an explanation of the strategy process using management science tools such as simulation. Facilitating the process of strategic decision making through the lens of management science, the author integrates topics that are usually in conflict for MBAs: strategy and quantitative methods. Strategic Analytics features multiple international real-life case studies and examples, business issues for further research and theory review questions and exercises at the end of each chapter.
dc.language.isoen
dc.publisherJohn Wiley & Sons Ltd
dc.subjectStrategic management
dc.subject.otherStrategic planning
dc.subject.otherDecision making
dc.titleStrategic analytics : integrating management science and strategy
dc.typeBook


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