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dc.contributor.authorFriedl, Gunther
dc.contributor.authorBiagosch, Andreas
dc.date.issued2019
dc.identifier.isbn978-3-319-95555-1
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/8532
dc.descriptionxx, 91 p. : ill.
dc.description.abstractThis book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.
dc.language.isoen
dc.publisherSpringer
dc.subjectStrategic management
dc.subject.otherCase studies
dc.titleCase studies in strategic management : how executive input enables students' development
dc.typeBook


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