Strategic management in tourism

dc.contributor.author	Moutinho, Luiz (edit)
dc.date.issued	2000
dc.identifier.isbn	0-85199-282-X
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8346
dc.description	x, 349 p. : ill.
dc.description.abstract	This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: The tourism environment (2 chapters); Tourism marketing management (3 chapters); Functional management in tourism (4 chapters) and Strategic planning in tourism (4 chapters).
dc.language.iso	en
dc.publisher	CABI
dc.subject	Tourism
dc.subject.other	Strategic management
dc.title	Strategic management in tourism
dc.type	Book