Strategic management in tourism

Abstract

This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: The tourism environment (2 chapters); Tourism marketing management (3 chapters); Functional management in tourism (4 chapters) and Strategic planning in tourism (4 chapters).