Bộ môn Lữ hành & dịch vụ du lịch: Tài liệu gửi gần đây
Đang hiển thị mục 96-100 trong tổng 101
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Destination brand positions of a competitive set of near-home destinations
(Elsevier, 2009)Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors ... -
Destination management : consensus for competitiveness
(2010)Destination management plays a crucial role in marketing, proper organization of tourist visits and fulfilment and exceeding of the visitors' expectations. Understanding the concept and models of destination management ... -
DMO model as a step forward in the quality of the management of Istrian tourist destination
(2010)The tourist sector is one of the fastest growing economic sectors in the world, but also the one where there is the greatest competition. In present times of globalization, liberalization and deregulation, tourist subjects ... -
Evaluating the socio-cultural carrying capacity of rural tourism communities a value stretch approach
([Blackwell Publishing Ltd.], 2005)Using the carrying capacity value stretch (CCVS) model incorporated into nominal group technique (NGT) methodology, this paper investigated a rural community’s determinants of sociocultural carrying capacity perceptions ... -
Carrying capacity in the tourism industry : a case study of Hengistbury Head
(Elsevier, 2004)This paper argues that it is necessary to define and implement the concept of carrying capacity as a critical aspect for facilitating planning in the tourism process. In order to achieve this aim, this article shows how ...
