Browsing Bộ môn Lữ hành & dịch vụ du lịch by Title
Now showing items 1-20 of 101
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A first look at communication theory
(McGraw-Hill, 2019)The tenth edition of this book justifies again the program’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to ... -
Best of Vietnam
(Lonely Planet, 2018)This is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Immerse yourself in history in the warren-like lanes of Hoi An Old Town; cruise through shimmering ... -
Business plan development guide
(Independent, 2017) -
Carrying capacity in the tourism industry : a case study of Hengistbury Head
(Elsevier, 2004)This paper argues that it is necessary to define and implement the concept of carrying capacity as a critical aspect for facilitating planning in the tourism process. In order to achieve this aim, this article shows how ... -
Casino operations management
(Wiley, 2005)Complete guidance to the ins and outs of gaming operationsManagement personnel need a thorough understanding of the business side of the casino industry to ensure profits???and to avoid losses. It's a sure bet that Casino ... -
Casinonomics : the socioeconomic impacts of the casino industry
(Springer, 2013)Casinonomics provides a comprehensive analysis of the economic and social impacts of the casino industry. Examining the latest cutting-edge research, with a mix of theory and empirical evidence, Casinonomics informs the ... -
Catering : a guide to managing a successful business operation
(Wiley, 2008)In this invaluable reference, The Culinary Institute of America provides all the information that caterers and would-be caterers need to set up and run a successful catering business of any kind. From launching the business, ... -
Communication between cultures
(Cengage Learning, 2017)Part I. introduces the study of communication and culture; Part II. focuses on the ability of culture to shape and modify our view of reality; Part III. puts the theory of intercultural communication into practice; and ... -
Cultural heritage and tourism in the developing world : a regional perspective
(Routledge, 2009)Cultural heritage and tourism in the developing wworld is the first book of its kind to synthesize global and regional issues, challenges, and practices related to cultural heritage and tourism, specifically in less-developed ... -
Current issues in Asian tourism
(Routledge, 2019)This comprehensive volume was put together in response to the growing amount of research on tourism in Asia and an increasing number of authors from Asian countries. It concentrates on two aspects of Asian Tourism: first, ... -
Destination brand positions of a competitive set of near-home destinations
(Elsevier, 2009)Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors ... -
Destination management : consensus for competitiveness
(2010)Destination management plays a crucial role in marketing, proper organization of tourist visits and fulfilment and exceeding of the visitors' expectations. Understanding the concept and models of destination management ... -
Destination marketing : an integrated marketing communication approach
(Elsevier, 2008)Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing ... -
Destination recommendation systems : behavioural foundations and applications
(CAB International, 2006)An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel ... -
Discover Vietnam
(Lonely Planet, 2017) -
DMO model as a step forward in the quality of the management of Istrian tourist destination
(2010)The tourist sector is one of the fastest growing economic sectors in the world, but also the one where there is the greatest competition. In present times of globalization, liberalization and deregulation, tourist subjects ... -
Dynamic presentations
(Cambridge University Press, 2011)Aimed at today's busy executives and those studying for or wishing to further their careers in business, this book looks at what constitutes a successful, motivating presentation and gives learners an insight into the ... -
Effective small business management : an entrepreneurial approach
(Prentice Hall, 2012)Discover how to successfully launch and manage a small business. Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides ... -
Evaluating the socio-cultural carrying capacity of rural tourism communities a value stretch approach
([Blackwell Publishing Ltd.], 2005)Using the carrying capacity value stretch (CCVS) model incorporated into nominal group technique (NGT) methodology, this paper investigated a rural community’s determinants of sociocultural carrying capacity perceptions ...
