The strategy and tactics of pricing : a guide to growing more profitably

dc.contributor.author	Nagle, Thomas T.
dc.contributor.author	Müller, Georg
dc.date.issued	2018
dc.identifier.isbn	978-1-315-18530-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8059
dc.description.abstract	"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics." Descripción del editor.
dc.format	xx, 331 p. : ill.
dc.language.iso	en
dc.publisher	Prentice Hall
dc.subject	Marketing
dc.subject	Pricing
dc.subject	Decision making
dc.title	The strategy and tactics of pricing : a guide to growing more profitably
dc.type	Book
dc.description.version	6th edition