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dc.contributor.authorNagle, Thomas T.
dc.contributor.authorMüller, Georg
dc.date.issued2018
dc.identifier.isbn978-1-315-18530-9
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/8059
dc.description.abstract"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics." Descripción del editor.
dc.formatxx, 331 p. : ill.
dc.language.isoen
dc.publisherPrentice Hall
dc.subjectMarketing
dc.subjectPricing
dc.subjectDecision making
dc.titleThe strategy and tactics of pricing : a guide to growing more profitably
dc.typeBook
dc.description.version6th edition


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