The strategy and tactics of pricing : a guide to growing more profitably

dc.contributor.author	Nagle, Thomas T.
dc.contributor.author	Hogan, John E.
dc.date.issued	2006
dc.identifier.isbn	0-13-204358-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8058
dc.format	xv, 349 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Pricing
dc.subject	Decision making
dc.title	The strategy and tactics of pricing : a guide to growing more profitably
dc.type	Book
dc.description.version	4th edition