Advertising media planning

dc.contributor.author	Sissors, Jack Z.
dc.contributor.author	Baron, Roger B.
dc.date.issued	2010
dc.identifier.isbn	978-0-07-173890-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8048
dc.description	xiv, 480 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Advertising media planning
dc.title	Advertising media planning
dc.type	Book
dc.description.version	7th edition