Internet marketing : strategy, implementation and practice
dc.contributor.author | Chaffey, Dave | |
dc.contributor.author | Ellis-Chadwick, Fiona | |
dc.contributor.author | Mayer, Richard | |
dc.contributor.author | Johnston, Kevin | |
dc.date.issued | 2006 | |
dc.identifier.isbn | 978-0-273-69405-2 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/8047 | |
dc.description | xxviii, 550 p. : ill. | |
dc.language.iso | en | |
dc.publisher | Prentice Hall | |
dc.subject | Internet marketing | |
dc.subject.other | Internet | |
dc.title | Internet marketing : strategy, implementation and practice | |
dc.type | Book | |
dc.description.version | 3rd edition |
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Bộ môn Marketing [96]