Services marketing : integrating customer focus across the firm

dc.contributor.author	Zeithaml, Valarie A.
dc.contributor.author	Bitner, Mary Jo
dc.contributor.author	Gremler, Dwayne D.
dc.date.issued	2018
dc.identifier.isbn	978-0-07-811210-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8038
dc.description.abstract	This book introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
dc.format	xxviii, 514 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Marketing
dc.subject	Service industries
dc.subject	Customer services
dc.title	Services marketing : integrating customer focus across the firm
dc.type	Book
dc.description.version	7th edition