Bộ môn Marketing

Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant

Jensen, Marlene (Wiley, 2014)

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important―and difficult―marketing problems companies face when launching ...
Marketing Management: knowledge and skills

Peter, Paul; H. Donnelly, James (McGraw-Hill, 1998)
Digital marketing : strategy, implementation and practice

Chaffey, Dave; Elias-Chadwick, Fiona (Pearson, 2022)

I am fortunate to have shared my journey of understanding how best to use digital marketing with thousands of students and marketing professionals and I thank you for sharing your experiences with me. I’d particularly ...
Mobile Marketing: An hour a Day

Pasqua, Rachel; Elkin, Noah (Wiley, 2013)
Social media marketing, the next generation of Business Engagement

Evans, Dave; McKee, Jake (Wiley, 2010)

This book is, first and foremost, an acknowledgement to the collective contri- butions of professionals, business executives, organizational leaders and an entire “social media” industry that has dedicated itself to ...