Bộ môn Marketing: Recent submissions

Now showing items 71-75 of 96

    • Contemporary advertising and integrated marketing communications 

      Arens, William F.; Weigold, Michael F.; Arens, Christian (McGraw-Hill, 2011)
      Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, ...

    • Contemporary advertising and integrated marketing communications 

      Arens, William F.; Weigold, Michael F. (McGraw-Hill, 2017)
      Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, ...

    • Consumer behavior : buying, having, and being 

      Solomon, Michael R. (Pearson, 2020)
      This book covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Pearson, 2016)
      This book helps students master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how ...

    • Consumer behavior : buying having and being 

      Solomon, Michael R. (Pearson, 2018)
      This book has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal ...