Bộ môn Marketing: Recent submissions
Now showing items 66-70 of 96
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Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2013)Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally ... -
Global marketing
(Pearson, 2020)Global marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world ... -
Essentials of contemporary advertising
(McGraw-Hill, 2009)This book explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals ... -
Principles of marketing
(Pearson, 2021)This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles ... -
Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2020)This book looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws ...
