Bộ môn Marketing: Recent submissions
Now showing items 61-65 of 96
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Marketing channels : a management view
(South-Western, Cengage Learning, 2013)This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ... -
Principles of marketing
(Pearson, 2012)This book aims to show how to create value and gain loyal customers. The work is organized around a customer-value framework. Students may learn how to create customer value and build customer relationships. The author ... -
Marketing research : within a changing information environment
(McGraw-Hill, 2006)Includes a variety of UK and European cases, providing European students with an insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the ... -
The practice of public relations
(Pearson, 2017)This book prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field ... -
Marketing channels : a management view
(South-Western, Cengage Learning, 2013)This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ...
