Bộ môn Marketing: Recent submissions

Now showing items 61-65 of 95

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Pearson, 2012)
      This book aims to show how to create value and gain loyal customers. The work is organized around a customer-value framework. Students may learn how to create customer value and build customer relationships. The author ...

    • Marketing research : within a changing information environment 

      Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. (McGraw-Hill, 2006)
      Includes a variety of UK and European cases, providing European students with an insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the ...

    • The practice of public relations 

      Seitel, Fraser P. (Pearson, 2017)
      This book prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field ...

    • Marketing channels : a management view 

      Rosenbloom, Bert (South-Western, Cengage Learning, 2013)
      This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ...

    • Strategic brand management : building, measuring, and managing brand equity 

      Keller, Kevin Lane (Pearson, 2013)
      Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally ...