Bộ môn Marketing: Recent submissions

Now showing items 16-20 of 96

    • The Lexus and the olive tree : understanding globalization 

      Friedman, Thomas L. ([Picador], 2012)
      In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. With bold ...

    • Retailing 

      Dunne, Patrick M.; Lusch, Robert F. (Thomson South-Western, 2008)
      It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers. This text also illustrates how retailing as a career choice can be ...

    • Sales management: shaping future sales leaders 

      Tanner, John F.; Honeycutt, Earl D.; Erffmeyer, Robert (Pearson, 2014)
      For courses in sales management. Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy-by integrating current technology, ...

    • Retailing 

      Dunne, Patrick M.; Lusch, Robert F.; Carver, James R. (Cengage Learning, 2011)

    • Essential study skills 

      Wong, Linda (Houghton Mifflin, 2009)
      For students who need to develop the study skills required to successfully complete their college education, Essential Study Skills, 6e, is their guide to success-whether they attend a two- or four-year college, or they ...