Bộ môn Marketing: Recent submissions

Now showing items 11-15 of 96

    • Study manual for exam c-exam 4 : construction and evaluation of actuarial models 

      Weishaus, Abraham (Actuarial Study Materials, 2014)

    • Service-dominant logic : premises, perspectives, possibilities 

      Lusch, Robert F.; Vargo, Stephen L. (Cambridge University Press, 2014)
      Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, ...

    • Sales management : shaping future sales leaders 

      Tanner, John F.; Honeycutt, Earl D.; Erffmeyer, Robert (Wessex, Inc., 2014)
      This book is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy - by integrating technology applications, research, and strategic thinking activities.

    • Effective customer care 

      Wellington, Patricia (Kogan Page, 2010)
      You will find out what really goes through a customer's mind when they look to purchase a product or service, and what might turn them away without you even realising it. If you have to handle complaints or problem solve ...

    • Economics 

      Stiglitz, Joseph E.; Walsh, Carl E. (W. W. Norton & Company, Inc., 2006)
      For the 4th edition of this innovative text, 2001 Nobel Laureate Joseph E. Stiglitz again joins forces with one of the world's top monetary economists, Carl E. Walsh, who brings both macroeconomic expertise and teaching ...