Duyệt Bộ môn Marketing theo Chủ đề "Strategic management"
Đang hiển thị mục 1-2 trong tổng 2
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Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2013)Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally ... -
The new strategic brand management : advanced insights and strategic thinking
(Kogan Page, 2012)With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition ...