Duyệt Bộ môn Marketing theo Chủ đề "Service industries"
Đang hiển thị mục 1-4 trong tổng 4
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Agency account handling : avoiding blood sweat and tears
(John Wiley & Sons Ltd, 2004)This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and ... -
Service-dominant logic : premises, perspectives, possibilities
(Cambridge University Press, 2014)Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, ... -
Services marketing : integrating customer focus across the firm
(McGraw-Hill, 2018)This book introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining ... -
Services marketing : people, technology, strategy
(World Scientific Publishing Co. Inc., 2016)Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...
