Duyệt Bộ môn Marketing theo Chủ đề "Pricing"
Đang hiển thị mục 1-3 trong tổng 3
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Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability
(Pearson, 2010)Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about ... -
The strategy and tactics of pricing : a guide to growing more profitably
(Prentice Hall, 2018)"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively ... -
The strategy and tactics of pricing : a guide to growing more profitably
(Pearson, 2006)