Duyệt Bộ môn Marketing theo Chủ đề "Philsophy"
Đang hiển thị mục 1-1 trong tổng 1
-
Service-dominant logic : premises, perspectives, possibilities
(Cambridge University Press, 2014)Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, ...