Duyệt Bộ môn Marketing theo Chủ đề "International business enterprises"
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International marketing
(McGraw-Hill, 2020)Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, ... -
International marketing
(McGraw-Hill/Irwin, 2011)Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any ...