Duyệt Bộ môn Marketing theo Chủ đề "Digital media"

Đang hiển thị mục 1-2 trong tổng 2

    • Digital marketing analytics : making sense of consumer data in a digital world 

      Hemann, Chuck; Burbary, Ken (Pearson, 2018)
      A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge

    • Digital media and society 

      Lindgren, Simon (SAGE Publications Ltd, 2017)
      In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, author Simon Lindgren explores what it means to live in a digital society. Neatly divided ...