Duyệt Bộ môn Marketing theo Chủ đề "Customer services"
Đang hiển thị mục 1-4 trong tổng 4
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Effective customer care
(Kogan Page, 2010)You will find out what really goes through a customer's mind when they look to purchase a product or service, and what might turn them away without you even realising it. If you have to handle complaints or problem solve ... -
Service-dominant logic : premises, perspectives, possibilities
(Cambridge University Press, 2014)Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, ... -
Services marketing : integrating customer focus across the firm
(McGraw-Hill, 2018)This book introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining ... -
Services marketing : people, technology, strategy
(World Scientific Publishing Co. Inc., 2016)Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...
