Duyệt Bộ môn Marketing theo Chủ đề "Customer relationship"

Đang hiển thị mục 1-2 trong tổng 2

    • Customer relationship management : concept strategy and tools 

      Kumar, V.; Reinartz, Werner (Springer, 2018)
      This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools ...

    • Customer relationship management : concept strategy and tools 

      Kumar, V.; Reinartz, Werner (Springer, 2012)
      This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding ...