Duyệt Bộ môn Marketing theo Chủ đề "Advertising media planning"
Đang hiển thị mục 1-3 trong tổng 3
-
Advertising media planning
(McGraw-Hill, 2010) -
The media handbook : a complete guide to advertising media selection, planning, research, and buying
(Lawrence Erlbaum Associates, Inc., 2003)This book provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the ... -
The media handbook : a complete guide to advertising media selection, planning, research, and buying
(Lawrence Erlbaum Associates, Inc., 2007)This book provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and ...
