Duyệt Bộ môn Marketing theo Chủ đề "Advertising"
Đang hiển thị mục 1-6 trong tổng 6
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Advertising and promotion : an integrated marketing communications perspective
(McGraw-Hill, 2018)In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, ... -
Contemporary advertising and integrated marketing communications
(McGraw-Hill, 2011)Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, ... -
Contemporary advertising and integrated marketing communications
(McGraw-Hill, 2017)Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, ... -
Essentials of contemporary advertising
(McGraw-Hill, 2009)This book explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals ... -
The art of client service : the classic guide
(Wiley, 2016)Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust ... -
The fall of PR and the rise of advertising
(Stefan Engeseth Publishing, 2006)
