Duyệt Bộ môn Marketing theo Tác giả "Cateora, Philip R."

Đang hiển thị mục 1-2 trong tổng 2

    • International marketing 

      Cateora, Philip R.; Money, R. Bruce; Gilly, Mary C.; Graham, John L. (McGraw-Hill, 2020)
      Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, ...

    • International marketing 

      Cateora, Philip R.; Gilly, Mary C.; Graham, John L. (McGraw-Hill/Irwin, 2011)
      Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any ...