Duyệt Bộ môn Marketing theo Tác giả "Cameron, Glen T."
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Public relations : strategies and tactics
Wilcox, Dennis L.; Cameron, Glen T.; Reber, Bryan H. (Pearson, 2015)This book uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark ...