Duyệt Bộ môn Marketing theo Tác giả "Bush, Robert P."

Đang hiển thị mục 1-4 trong tổng 4

    • Essentials of marketing research 

      Hair, Joseph F.; Celsi, Mary Wolfinbarger; Ortinau, David J.; Bush, Robert P. (McGraw-Hill, 2017)
      This book delivers current marketing research topics and tools that marketers need to succeed. The authors' years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research ...

    • Essentials of marketing research 

      Hair, Joseph F.; Celsi, Mary Wolfinbarger; Ortinau, David J.; Bush, Robert P. (McGraw-Hill, 2013)
      It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing ...

    • Marketing research : within a changing information environment 

      Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. (McGraw-Hill, 2003)

    • Marketing research : within a changing information environment 

      Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. (McGraw-Hill, 2006)
      Includes a variety of UK and European cases, providing European students with an insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the ...