Duyệt Bộ môn Marketing theo Tác giả "Benedetto, Anthony Di"
Đang hiển thị mục 1-2 trong tổng 2
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New products management
(McGraw-Hill, 2021)"New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management ... -
New products management
(McGraw-Hill, 2015)Written with a managerial focus, "New Products Management" 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented ...
