Duyệt Bộ môn Marketing theo Tác giả "Armstrong, Gary"

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    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary; Opresnik, Marc Oliver (Pearson, 2018)
      In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. This book helps students master today’s key marketing challenge: ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Pearson, 2012)
      This book aims to show how to create value and gain loyal customers. The work is organized around a customer-value framework. Students may learn how to create customer value and build customer relationships. The author ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary; Opresnik, Marc Oliver (Pearson, 2021)
      This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles ...

    • Principles of marketing 

      Kotler, Philip; Armstrong, Gary (Pearson, 2016)
      This book helps students master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how ...