Duyệt Bộ môn Marketing theo Tác giả "Ansary, Adel I."
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Marketing channel strategy : an omni-channel approach
Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W.; Ansary, Adel I. (Routledge, 2020)This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ...