Duyệt Bộ môn Marketing theo Nhan đề
Đang hiển thị mục 85-95 trong tổng 95
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The art of client service : the classic guide
(Wiley, 2016)Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust ... -
The culture of connectivity a critical history of social media
(Oxford University Press, 2013)A C K N O W L E D G M E N T S For academics in the humanities, writing a book used to be a pretty isolated activity, the author spending hours, days, weeks in virtual isolation in archives and libraries or sitting behind ... -
The fall of PR and the rise of advertising
(Stefan Engeseth Publishing, 2006) -
The Lexus and the olive tree : understanding globalization
([Picador], 2012)In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. With bold ... -
The market planning guide : creating a plan to successfully market your business, product, or service
(Dearborn Financial, 2002)This book contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business—from sole proprietors to Fortune 500 companies. Readers will ... -
The media handbook : a complete guide to advertising media selection, planning, research, and buying
(Lawrence Erlbaum Associates, Inc., 2003)This book provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the ... -
The media handbook : a complete guide to advertising media selection, planning, research, and buying
(Lawrence Erlbaum Associates, Inc., 2007)This book provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and ... -
The new strategic brand management : advanced insights and strategic thinking
(Kogan Page, 2012)With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition ... -
The practice of public relations
(Pearson, 2017)This book prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field ... -
The strategy and tactics of pricing : a guide to growing more profitably
(Prentice Hall, 2018)"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively ... -
The strategy and tactics of pricing : a guide to growing more profitably
(Pearson, 2006)
