Duyệt Bộ môn Marketing theo Nhan đề
Đang hiển thị mục 68-87 trong tổng 95
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Retailing
(Thomson South-Western, 2008)It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers. This text also illustrates how retailing as a career choice can be ... -
Retailing
(Cengage Learning, 2011) -
Retailing management
(McGraw-Hill, 2012)The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms ... -
Sales management : shaping future sales leaders
(Wessex, Inc., 2014)This book is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy - by integrating technology applications, research, and strategic thinking activities. -
Sales management: shaping future sales leaders
(Pearson, 2014)For courses in sales management. Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy-by integrating current technology, ... -
SEO 2020 : learn search engine optimization with smart internet marketing strategies
(Independently Published, 2020)This book will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers. -
SEO for dummies
(John Wiley & Sons, Inc., 2016)This book shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps ... -
Service-dominant logic : premises, perspectives, possibilities
(Cambridge University Press, 2014)Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, ... -
Services marketing : integrating customer focus across the firm
(McGraw-Hill, 2018)This book introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining ... -
Services marketing : people, technology, strategy
(World Scientific Publishing Co. Inc., 2016)Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ... -
Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability
(Pearson, 2010)Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about ... -
Social media marketing
(SAGE Publications Ltd, 2018) -
Social media marketing, the next generation of Business Engagement
(Wiley, 2010)This book is, first and foremost, an acknowledgement to the collective contri- butions of professionals, business executives, organizational leaders and an entire “social media” industry that has dedicated itself to ... -
Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2015)This book looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry ... -
Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2013)Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally ... -
Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2020)This book looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws ... -
Study manual for exam c-exam 4 : construction and evaluation of actuarial models
(Actuarial Study Materials, 2014) -
The art of client service : the classic guide
(Wiley, 2016)Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust ... -
The culture of connectivity a critical history of social media
(Oxford University Press, 2013)A C K N O W L E D G M E N T S For academics in the humanities, writing a book used to be a pretty isolated activity, the author spending hours, days, weeks in virtual isolation in archives and libraries or sitting behind ... -
The fall of PR and the rise of advertising
(Stefan Engeseth Publishing, 2006)