Duyệt Bộ môn Marketing theo Nhan đề
Đang hiển thị mục 58-77 trong tổng 95
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New products management
(McGraw-Hill, 2021)"New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management ... -
New products management
(McGraw-Hill, 2015)Written with a managerial focus, "New Products Management" 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented ... -
Pricing, online marketing behavior, and analytics
(Palgrave Macmillan, 2014)This book covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a ... -
Principles of marketing
(Pearson, 2018)In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. This book helps students master today’s key marketing challenge: ... -
Principles of marketing
(Pearson, 2012)This book aims to show how to create value and gain loyal customers. The work is organized around a customer-value framework. Students may learn how to create customer value and build customer relationships. The author ... -
Principles of marketing
(Pearson, 2021)This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles ... -
Principles of marketing
(Pearson, 2016)This book helps students master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how ... -
Product design and development
(McGraw-Hill, 2016) -
Public relations : strategies and tactics
(Pearson, 2015)This book uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark ... -
Questionnaire design : how to plan, structure and write survey material for effective market research
(Kogan Page Limited, 2008) -
Retailing
(Thomson South-Western, 2008)It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers. This text also illustrates how retailing as a career choice can be ... -
Retailing
(Cengage Learning, 2011) -
Retailing management
(McGraw-Hill, 2012)The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms ... -
Sales management : shaping future sales leaders
(Wessex, Inc., 2014)This book is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy - by integrating technology applications, research, and strategic thinking activities. -
Sales management: shaping future sales leaders
(Pearson, 2014)For courses in sales management. Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy-by integrating current technology, ... -
SEO 2020 : learn search engine optimization with smart internet marketing strategies
(Independently Published, 2020)This book will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers. -
SEO for dummies
(John Wiley & Sons, Inc., 2016)This book shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps ... -
Service-dominant logic : premises, perspectives, possibilities
(Cambridge University Press, 2014)Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, ... -
Services marketing : integrating customer focus across the firm
(McGraw-Hill, 2018)This book introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining ... -
Services marketing : people, technology, strategy
(World Scientific Publishing Co. Inc., 2016)Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...
