Duyệt Bộ môn Marketing theo Nhan đề

Đang hiển thị mục 38-57 trong tổng 95

    • Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management 

      Phillip, Kotler; Alexander, Chernev (Wiley, 2023)
      T his book has benefited from the wisdom of many of our current and former colleagues at the Kellogg School of Management at North- western University: Chethana Achar, Nidhi Agrawal, Jim Anderson, Robert Blattberg, Ulf ...

    • Machine Learning and Artificial Intelligence in Marketing and Sales Essential Reference for Practitioners and Data Scientis 

      Syam, Niladri; Kaul, Rajeeve (Emerald Publishing Limited, 2021)
      Niladri I would like to gratefully acknowledge the support of my wife, Nivedita, without whose patience and encouragement this book would never have materi- alized. I would also like to thank my teacher, Professor Bibek ...

    • Managing brand equity : capitalizing on the value of a brand name 

      Aaker, David A. (Free Press, 1991)
      The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; ...

    • Market research in practice : a guide to the basics 

      Hague, Paul N.; Hague, Nick; Morgan, Carol-Ann (Kogan Page Limited, 2004)
      It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. ...

    • Market research made easy 

      Doman, Don; Dennison, Dell; Doman, Margaret (Self-Counsel Press, 2002)
      "Market research is vital if you want to stay in touch with your industry and your customers. Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase ...

    • Marketing 

      Kerin, Roger A.; Hartley, Steven William (McGraw-Hill, 2017)
      This book is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people ...

    • Marketing 3.0 : from products to customers to the human spirit 

      Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan (John Wiley & Sons, Inc., 2010)

    • Marketing channel strategy 

      Palmatier, Robert W.; Stern, Louis W.; El-Ansary, Adel I. (Pearson, 2015)
      This book shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of ...

    • Marketing channel strategy : an omni-channel approach 

      Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W.; Ansary, Adel I. (Routledge, 2020)
      This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ...

    • Marketing channels : a management view 

      Rosenbloom, Bert (South-Western, Cengage Learning, 2013)
      This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ...

    • Marketing channels : a management view 

      Rosenbloom, Bert (South-Western, Cengage Learning, 2013)
      This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ...

    • Marketing management 

      Kotler, Philip; Keller, Kevin Lane (Prentice Hall, 2012)

    • Marketing Management: knowledge and skills 

      Peter, Paul; H. Donnelly, James (McGraw-Hill, 1998)

    • Marketing metrics : the definitive guide to measuring marketing performance 

      Farris, Paul W.; Bendle, Neil T.; Pfeifer, Phillip E.; Reibstein, David J. (Pearson Education, Inc., 2010)

    • Marketing plans for service businesses : a complete guide 

      McDonald, Malcolm; Payne, Adrian (Butterworth-Heinemann is an imprint of Elsevier, 2006)
      Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating ...

    • Marketing research : within a changing information environment 

      Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. (McGraw-Hill, 2003)

    • Marketing research : within a changing information environment 

      Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. (McGraw-Hill, 2006)
      Includes a variety of UK and European cases, providing European students with an insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the ...

    • Marketing strategy : text and cases 

      Ferrell, O.C.; Hartline, Michael D. (Cengage Learning, 2017)
      The book's focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy. It includes a comprehensive planning framework and myriad examples for effectively ...

    • Mobile magic, the Saatchi & Saatchi Guide to Mobile Marketing 

      Eslinger, Tom (Wiley, 2014)

    • Mobile Marketing: An hour a Day 

      Pasqua, Rachel; Elkin, Noah (Wiley, 2013)