Duyệt Bộ môn Marketing theo Nhan đề
Đang hiển thị mục 29-48 trong tổng 95
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Global marketing
(Pearson, 2020)This book continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty ... -
Global marketing
(Pearson, 2017)Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major ... -
Global marketing
(Pearson, 2020)Global marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world ... -
Global marketing : a decision-oriented approach
(Prentice Hall, 2010) -
How to measure digital marketing : metrics for assessing impact and designing success
(Palgrave Macmillan, 2014)This book explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts ... -
Hướng dẫn viết báo cáo
(Trường Đại học Hoa Sen, 2016) -
International marketing
(McGraw-Hill, 2020)Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, ... -
International marketing
(McGraw-Hill/Irwin, 2011)Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any ... -
Internet marketing : strategy, implementation and practice
(Prentice Hall, 2006) -
Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management
(Wiley, 2023)T his book has benefited from the wisdom of many of our current and former colleagues at the Kellogg School of Management at North- western University: Chethana Achar, Nidhi Agrawal, Jim Anderson, Robert Blattberg, Ulf ... -
Machine Learning and Artificial Intelligence in Marketing and Sales Essential Reference for Practitioners and Data Scientis
(Emerald Publishing Limited, 2021)Niladri I would like to gratefully acknowledge the support of my wife, Nivedita, without whose patience and encouragement this book would never have materi- alized. I would also like to thank my teacher, Professor Bibek ... -
Managing brand equity : capitalizing on the value of a brand name
(Free Press, 1991)The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; ... -
Market research in practice : a guide to the basics
(Kogan Page Limited, 2004)It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. ... -
Market research made easy
(Self-Counsel Press, 2002)"Market research is vital if you want to stay in touch with your industry and your customers. Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase ... -
Marketing
(McGraw-Hill, 2017)This book is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people ... -
Marketing 3.0 : from products to customers to the human spirit
(John Wiley & Sons, Inc., 2010) -
Marketing channel strategy
(Pearson, 2015)This book shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of ... -
Marketing channel strategy : an omni-channel approach
(Routledge, 2020)This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ... -
Marketing channels : a management view
(South-Western, Cengage Learning, 2013)This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ... -
Marketing channels : a management view
(South-Western, Cengage Learning, 2013)This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ...
