Duyệt Bộ môn Marketing theo Nhan đề
Đang hiển thị mục 15-34 trong tổng 95
-
Digital marketing : strategy, implementation and practice
(Pearson, 2022)I am fortunate to have shared my journey of understanding how best to use digital marketing with thousands of students and marketing professionals and I thank you for sharing your experiences with me. I’d particularly ... -
Digital marketing analytics : making sense of consumer data in a digital world
(Pearson, 2018)A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge -
Digital marketing management : a handbook for the current (or future) CEO
(Business Expert Press, 2015)This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. ... -
Digital media and society
(SAGE Publications Ltd, 2017)In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, author Simon Lindgren explores what it means to live in a digital society. Neatly divided ... -
Drive your sales and marketing activities with OpenERP
(Open Object Press, 2011) -
Economics
(W. W. Norton & Company, Inc., 2006)For the 4th edition of this innovative text, 2001 Nobel Laureate Joseph E. Stiglitz again joins forces with one of the world's top monetary economists, Carl E. Walsh, who brings both macroeconomic expertise and teaching ... -
Effective customer care
(Kogan Page, 2010)You will find out what really goes through a customer's mind when they look to purchase a product or service, and what might turn them away without you even realising it. If you have to handle complaints or problem solve ... -
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd)., 2013) -
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd), 2018)The content of the book is relevant and covers most marketing principles. One area I find missing is Global Marketing. Especially from e-marketing perspective it's important to cover the ever flattening global environment ... -
Emarketing excellence: planning and optimizing your digital marketing
(Routledge, 2013)A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media ... -
Essential study skills
(Houghton Mifflin, 2009)For students who need to develop the study skills required to successfully complete their college education, Essential Study Skills, 6e, is their guide to success-whether they attend a two- or four-year college, or they ... -
Essentials of contemporary advertising
(McGraw-Hill, 2009)This book explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals ... -
Essentials of marketing research
(McGraw-Hill, 2017)This book delivers current marketing research topics and tools that marketers need to succeed. The authors' years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research ... -
Essentials of marketing research
(McGraw-Hill, 2013)It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing ... -
Global marketing
(Pearson, 2020)This book continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty ... -
Global marketing
(Pearson, 2017)Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major ... -
Global marketing
(Pearson, 2020)Global marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world ... -
Global marketing : a decision-oriented approach
(Prentice Hall, 2010) -
How to measure digital marketing : metrics for assessing impact and designing success
(Palgrave Macmillan, 2014)This book explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts ... -
Hướng dẫn viết báo cáo
(Trường Đại học Hoa Sen, 2016)
