Duyệt Bộ môn Marketing theo Nhan đề
Đang hiển thị mục 7-26 trong tổng 95
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Consumer behavior : buying having and being
(Pearson, 2018)This book has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal ... -
Consumer behavior : buying, having, and being
(Pearson, 2020)This book covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves ... -
Contemporary advertising and integrated marketing communications
(McGraw-Hill, 2011)Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, ... -
Contemporary advertising and integrated marketing communications
(McGraw-Hill, 2017)Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, ... -
Creative strategy in advertising
(Thomas Wadsworth, 2008)This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people ... -
Creativity in product innovation
(Cambridge University Press, 2002) -
Customer relationship management : concept strategy and tools
(Springer, 2018)This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools ... -
Customer relationship management : concept strategy and tools
(Springer, 2012)This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding ... -
Digital marketing : strategy, implementation and practice
(Pearson, 2022)I am fortunate to have shared my journey of understanding how best to use digital marketing with thousands of students and marketing professionals and I thank you for sharing your experiences with me. I’d particularly ... -
Digital marketing analytics : making sense of consumer data in a digital world
(Pearson, 2018)A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge -
Digital marketing management : a handbook for the current (or future) CEO
(Business Expert Press, 2015)This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. ... -
Digital media and society
(SAGE Publications Ltd, 2017)In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, author Simon Lindgren explores what it means to live in a digital society. Neatly divided ... -
Drive your sales and marketing activities with OpenERP
(Open Object Press, 2011) -
Economics
(W. W. Norton & Company, Inc., 2006)For the 4th edition of this innovative text, 2001 Nobel Laureate Joseph E. Stiglitz again joins forces with one of the world's top monetary economists, Carl E. Walsh, who brings both macroeconomic expertise and teaching ... -
Effective customer care
(Kogan Page, 2010)You will find out what really goes through a customer's mind when they look to purchase a product or service, and what might turn them away without you even realising it. If you have to handle complaints or problem solve ... -
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd)., 2013) -
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd), 2018)The content of the book is relevant and covers most marketing principles. One area I find missing is Global Marketing. Especially from e-marketing perspective it's important to cover the ever flattening global environment ... -
Emarketing excellence: planning and optimizing your digital marketing
(Routledge, 2013)A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media ... -
Essential study skills
(Houghton Mifflin, 2009)For students who need to develop the study skills required to successfully complete their college education, Essential Study Skills, 6e, is their guide to success-whether they attend a two- or four-year college, or they ... -
Essentials of contemporary advertising
(McGraw-Hill, 2009)This book explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals ...
