Duyệt Bộ môn Marketing theo Nhan đề
Đang hiển thị mục 21-40 trong tổng 95
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Effective customer care
(Kogan Page, 2010)You will find out what really goes through a customer's mind when they look to purchase a product or service, and what might turn them away without you even realising it. If you have to handle complaints or problem solve ... -
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd)., 2013) -
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd), 2018)The content of the book is relevant and covers most marketing principles. One area I find missing is Global Marketing. Especially from e-marketing perspective it's important to cover the ever flattening global environment ... -
Emarketing excellence: planning and optimizing your digital marketing
(Routledge, 2013)A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media ... -
Essential study skills
(Houghton Mifflin, 2009)For students who need to develop the study skills required to successfully complete their college education, Essential Study Skills, 6e, is their guide to success-whether they attend a two- or four-year college, or they ... -
Essentials of contemporary advertising
(McGraw-Hill, 2009)This book explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals ... -
Essentials of marketing research
(McGraw-Hill, 2017)This book delivers current marketing research topics and tools that marketers need to succeed. The authors' years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research ... -
Essentials of marketing research
(McGraw-Hill, 2013)It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing ... -
Global marketing
(Pearson, 2020)This book continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty ... -
Global marketing
(Pearson, 2017)Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major ... -
Global marketing
(Pearson, 2020)Global marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world ... -
Global marketing : a decision-oriented approach
(Prentice Hall, 2010) -
How to measure digital marketing : metrics for assessing impact and designing success
(Palgrave Macmillan, 2014)This book explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts ... -
Hướng dẫn viết báo cáo
(Trường Đại học Hoa Sen, 2016) -
International marketing
(McGraw-Hill, 2020)Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, ... -
International marketing
(McGraw-Hill/Irwin, 2011)Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any ... -
Internet marketing : strategy, implementation and practice
(Prentice Hall, 2006) -
Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management
(Wiley, 2023)T his book has benefited from the wisdom of many of our current and former colleagues at the Kellogg School of Management at North- western University: Chethana Achar, Nidhi Agrawal, Jim Anderson, Robert Blattberg, Ulf ... -
Machine Learning and Artificial Intelligence in Marketing and Sales Essential Reference for Practitioners and Data Scientis
(Emerald Publishing Limited, 2021)Niladri I would like to gratefully acknowledge the support of my wife, Nivedita, without whose patience and encouragement this book would never have materi- alized. I would also like to thank my teacher, Professor Bibek ... -
Managing brand equity : capitalizing on the value of a brand name
(Free Press, 1991)The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; ...
