2. TÀI LIỆU HỌC TẬP: Recent submissions
Now showing items 151-155 of 2342
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Social media marketing, the next generation of Business Engagement
(Wiley, 2010)This book is, first and foremost, an acknowledgement to the collective contri- butions of professionals, business executives, organizational leaders and an entire “social media” industry that has dedicated itself to ... -
Mobile magic, the Saatchi & Saatchi Guide to Mobile Marketing
(Wiley, 2014) -
Machine Learning and Artificial Intelligence in Marketing and Sales Essential Reference for Practitioners and Data Scientis
(Emerald Publishing Limited, 2021)Niladri I would like to gratefully acknowledge the support of my wife, Nivedita, without whose patience and encouragement this book would never have materi- alized. I would also like to thank my teacher, Professor Bibek ... -
Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management
(Wiley, 2023)T his book has benefited from the wisdom of many of our current and former colleagues at the Kellogg School of Management at North- western University: Chethana Achar, Nidhi Agrawal, Jim Anderson, Robert Blattberg, Ulf ... -
The culture of connectivity a critical history of social media
(Oxford University Press, 2013)A C K N O W L E D G M E N T S For academics in the humanities, writing a book used to be a pretty isolated activity, the author spending hours, days, weeks in virtual isolation in archives and libraries or sitting behind ...
